We help organizations deploy simulation within their own environments
Pilots practice in flight simulators. Generals plan in war games. Engineers build in silico first.
Isn't it time you embraced simulation?
See below for a few examples of how others have implemented our technology.
Nielsen evaluates Their Clients' strategies before implementation
Nielsen uses Concentric to test the impact of marketing plans on brand metrics like perceptions and consideration and outcomes like sales and ROI.
“Concentric incorporates science that is industry-leading (agent based modeling), which in our opinion, is the best suited to understand how to strategically leverage opportunities and investments in a marketplace that is becoming more (not less) complex.”
- Elizabeth Ausman, Vice President, Advertising Effectiveness Solutions, Nielsen
TELECOM ITALIA Forecasts SAles and Brand metrics SIMULTANEOUSLY
Concentric helps Telecom Italia measure the trade-offs between acquiring new subscribers and protecting brand equity during a re-branding effort.
"Concentric is the only system that forecasts all metrics within a single model and allows a trade-off analysis between multiple objectives."
- Massimiliano Spaziani Brunella, Branding, Corporate Identity, and Research, Telecom Italia
Toyota Quantifies the online, offline, and social IMPACTS during new vehicle launch
Research teams at Toyota use Concentric to attribute the impact of media in addition to car features, word-of-mouth, test drives, CRM systems, competitive actions, and consumer trends.
"Do you want to begin using future simulation tools now? Take a close look at Concentric. By bringing our teams' collective body of knowledge into one decision-making tool, we were able to test what-if scenarios our current econometric models simply don't address."
- Brian Shulz, Senior Research Manager, Toyota
Havas MEdia Optimizes investment by Understanding consumer and media interactions
Whether it is a fast-moving consumer good, a luxury product, an airline, or financial service, Havas Media uses Concentric to provide journey- and segment-specific recommendations to their clients.
“Concentric helps us explore the complexity of fragmented media environments and understand consumers in more detail, which has made us a better adviser to our clients.”
- Arnaud Parent, President, Havas Media Labs
WANT TO LEARN MORE?
Here are a few materials that we like to share. We love to learn and we love to spread what we have discovered. This is just the beginning.
See how Concentric users have answered business questions in many industries
Read about complexity science and agent-based modeling (iPad or Kindle)
Discover how Concentric simulations address today's analytics challenges