test your marketing
Strategies with simulation
Pilots practice in flight simulators. Generals plan in war games. Engineers build in silico first.
Isn't it time you started testing your strategy before going to market?
See below for a few examples of how others have implemented the technology.
Nielsen evaluates Their Clients' strategies before implementation
Nielsen uses Concentric to test the impact of marketing plans on brand metrics like perceptions and consideration and outcomes like sales and ROI.
“Concentric incorporates science that is industry-leading (agent based modeling), which in our opinion, is the best suited to understand how to strategically leverage opportunities and investments in a marketplace that is becoming more (not less) complex.”
- Elizabeth Ausman, Vice President, Advertising Effectiveness Solutions, Nielsen
Havas MEdia Optimizes by Understanding consumer and media interactions
Whether it is a fast-moving consumer good, a luxury product, an airline, or financial service, Havas Media uses Concentric to provide journey- and segment-specific recommendations to their clients.
“Our clients need more than insight. They demand that we turn insight into daily action. They require us to consider real-time and long-term consequences. Concentric helps us deliver on those needs with analytics that include individual and aggregate data, sales and brand metrics, and paid and earned media.”
- Arnaud Parent, President, Havas Media Labs
TELECOM ITALIA Forecasts SAles and Brand metrics SIMULTANEOUSLY
Concentric helps Telecom Italia measure the trade-offs between acquiring new subscribers and protecting brand equity during a re-branding effort.
"Concentric is the only system that forecasts all metrics within a single model and allows a trade-off analysis between multiple objectives."
- Massimiliano Spaziani Brunella, Branding, Corporate Identity, and Research, Telecom Italia
WANT TO LEARN MORE?
Here are a few materials that we like to share. We love to learn and we love to spread what we have discovered.
See how Concentric users have answered business questions in many industries
Read about complexity science and agent-based modeling (iPad or Kindle)
Discover how Concentric simulations address today's analytics challenges
The Downside Of Marketing Mix Models Is There's No Upside For CMOs https://t.co/hb7xzl7Rgf